WI SHRM 2023 
State Conference

October 11-13, 2023
Kalahari Resort, Wisconsin Dells, WI






2023 Exhbitor Information


Welcome to the 37th Annual Wisconsin SHRM State Conference!

This year’s conference begins on Wednesday October 11th, 2023, at Kalahari Resort in Wisconsin Dells. 

The planning committee is in full swing for this year’s events.  We are looking forward to having you there!

In years past we have had nearly 1,400 human resource professionals from across the State of Wisconsin attend our conference in person or virtually.  We are excited to see the growth the conference has experienced over the past several years. The State SHRM conference was created to provide a space for HR professionals to gain education to continue their development while offering a shared location for service providers and Human Resources professionals to connect. 

Speakers at this year’s conference will be offering learning sessions on the most up to date information and the newest topics hitting the field.  The conference features more than 8 hours of open exhibit time which includes activities, food, and beverage to attract attendees to your booth. You will be able to participate in the activities and entertainment that’s offered on Wednesday and Thursday in the exhibit hall.

Thank you for considering the opportunity to exhibit at the 2023 WI State SHRM Conference.  We are looking forward to seeing you there!



Key Items to Reference in this Packet: (click here to download)

  • Setup begins on Wednesday, October 11  between 12:00 p.m. to 3:30 p.m. You will want to be sure to be fully set up prior to the exhibit hall opening for attendees to visit, mingle and learn more about your offerings.
  •  Tear down is Thursday, October 12 between 3:30-4:30 p.m.  Please DO NOT tear down early.  Often attendees will visit the booths before they get into their last session. Early bird pricing before June 15 is $1,000 single booth and $2,000 double booth.
  • After June 15 booths are $1,275 for a single booth, $2,550 for a double booth as placement is based on availability.
  • After September 15 booth prices increase to $1,575 single booth and $3,150 double booth. Location is based on availability.
  • To ensure accurate ordering for meals and for capacity limits, there is a limit of 4 staff members per booth per day (8 for double booths). To help us monitor attendance and capacity, it’s important to ensure that if there are changes in staff, they return their badge. Exhibitors must always wear badges.   
  • You are welcome to participate in the learning sessions.  To do so, simply register as a participant; exhibitor registration does not cover participation in those events.
  •  For electricity or booth rentals, you will need to request them from Valley Expo.  They will be in contact after you complete your registration.
  •  Due to laws, regulations and our contract with Kalahari, any prepared food or beverage served at your booth is subject to the Kalahari’s restrictions and/or fees. This year we are asking if you coordinate food or drink with Kalahari – please only hand out pre-packaged food and beverage.
  • If you are planning a theme for your booth, please ensure that you can be recognized as part of our conference by displaying your badge. 
  • While we make efforts to try to separate competitors as our conference grows this becomes more and more difficult to accomplish and, in the future, we may need to evaluate our design layout. We appreciate your patience and understanding with our booth placement process.


This year’s theme is HR: Changing the World of Work. Red and Silver will be the table skirting and draping colors for the Exhibit Hall.  

Booth set up and décor is a great way to get the attendees attention!! 

Exhibit Hall Hours

Wednesday, October 11
  • 12:00 p.m. – 3:30 p.m. – Exhibit Hall Set-up
  • 4:00 p.m. – 7:30 p.m. – Exhibit Hall Opening Night  

Thursday, October 12  
  • 9:15 a.m. – 3:30 p.m. – Exhibit Hall Open
  • 10:15 a.m. – 10:45 a.m. – Morning break by the Exhibit Hall 
  • 11:00 a.m. -11:30 a.m. – Lunch for Exhibitors
  • 11:30 a.m. – 12:45 p.m. – Attendee Lunch
  • 2:00 p.m. – 2:30 p.m. – Afternoon break by the Exhibit Hall
  • 3:30 p.m. – 4:30 p.m. – Exhibit Hall tear down

It is expected that you will have someone available to staff your booth during the above noted hours.  Single Booths have a maximum of 4 people, double booths maximum is 8.

Thursday, October 12

  • The exhibit hall opens 15 minutes prior to the morning keynote finishing. You will have plenty of snack choices and beverages during the morning and afternoon breaks.
  • Tickets for lunch will be included in your registration packet when you check in.  Location and additional details will be provided closer to the event.
  • You’re welcome to join us for dinner and entertainment on Thursday by purchasing a ticket when registering for the event.  You can also purchase tickets during the event at the registration booth at a cost of $50 per person.  

Friday, October 13

We welcome you to join us on Friday for only $50.00 per person.  With this you’ll get access to two keynote sessions, breakouts and two meals.  Please note that your meal expenses are not included in the exhibitor pricing for either of these Keynotes.  Be sure to register for Friday as an add-on!



Wednesday and Thursday Exhibit Hall Activities

The committee works each year to build activities that drive attendees to your booth.  You are encouraged to participate.  Information about each activity will be provided to you at the conference.

To help promote attendees to stay in the exhibit hall on Wednesday night, we will have a large drawing in which they have to be present to win at 7:00 p.m. 


We encourage you to mingle and enjoy the appetizers Wednesday evening.  There will also be cash bars.
You will be provided with a maximum of 4 lunches (8 for double booth) upon registration for Thursday.  Exhibitor’s names must be provided in advance.  Your lunch tickets will be in your registration packet. 

Details about where lunches will be provided will come out closer to the event.

Booth Prize Give-Away
We encourage you to have a booth drawing by collecting names/business cards at your booth.  When doing so, we request that you follow one of the options detailed below.

Option One – Media Screen Listing:

You are welcome to start drawing winners on Wednesday night and throughout the day on Thursday.  Winners’ names will be posted on a media screen and/or via the conference app and virtual platform.  It will list their name and your booth number.  Winner’s names must be submitted before 1:30 p.m. on Thursday.  If you are unable to submit winners by this time, we ask that you manage communication and delivery to the winner.

Option Two – Exhibitor Booth Give-Away:

You are welcome to coordinate a giveaway at your booth. You can determine a time or a process in which you would announce a winner when the exhibit hall is open.  If you elect to do your own drawing, we ask that you be courteous to your fellow exhibitors in your immediate area by respecting their exhibitor space and the noise level. 


Grand Door Prize Give-Away

An excellent way to receive recognition for your organization is to donate a prize for our Grand Door Prize Give-Away.  We are asking that the value of these prizes be $100 or greater. These door prizes will be given away during our event on Thursday evening.  Winners will be selected from the prize drum that will be in the exhibit hall Wednesday night and throughout the day on Thursday. These prizes are separate from any prizes you give away at your booth. Please deliver these prizes to Exhibitor Registration by Thursday at 11:00 a.m.

Exhibit Pricing

Early Bird Price!  Register by June 15 and pay only $1,000 for a single booth or $2,000 for a double booth. Prices after June 15, 2023, increase to $1,275 for a single booth and $2,550 for a double booth.  Registrations after September 15, 2023, will have a fee of $1,575 single booth and $3,150 double booth.

Each 8 x 10 booth includes the following:
  • One 8’ x 30” skirted table
  • Back and side drapes
  • Two chairs
  • A 7” x 44” sign with your business name
  • Meals (max of 4 for single booth or 8 for double booth) for each registered exhibitor. (Wednesday evening and Thursday lunch)
**Electrical, acrylic barriers and any additional special requests for your booth should be requested directly with our on-site exhibitor services contractor, Valley Expo (you will receive communication from Valley Expo after you register).

Session Attendance
If staff are attending for the sole purpose of attending the conference, they should register as a regular attendee.


Food & Beverages

We are under contract with Kalahari Resort for all food and beverages given to attendees.  If you would like to serve any kind of prepared food at your booth, you will need to use Kalahari Resort services to prepare it or be subject to a fee. You must coordinate approval from the Catering Manager at Kalahari Resorts. If you are bringing any items in to give away at your booth that are food or beverages, you will need prior approval from the Catering Manager at Kalahari Resorts. Please also let us know that you have made these arrangements.


If you would like to advertise in the conference program, you can get additional information by clicking here.   Exhibitors can get a 10% discount off advertising based on the size of your ad.  Primary exhibitors will be able to sign up for advertising during their registration process.


Sponsoring is an opportunity to maximize your firm’s exposure at the conference while demonstrating commitment to the HR profession.  Sponsorship packages range from $1,500 to $15,000.  Sponsors receive an exhibitor booth with preferred placement in the exhibit hall, these are on a first come first serve basis.  Exhibitors who have confirmed sponsorship for the 2023 conference will receive instructions from the Sponsorship Committee on how to register to get the correct pricing according to their sponsorship.  If you are considering sponsorship, please reach out to Kris Giblin @, Kerry Klecic @ or Kristen Kautzer@ before registering as an exhibitor.

Website Vendor Directory

If you wish to be a part of the Wisconsin SHRM State Council Website, you can purchase a spot in our online Vendor Directory. For $300, you can be included on the page from January 1, 2024 – December 31, 2024.  Your listing includes your company name, brief description of your organization or headline, contact information and a hyperlink to your company website.  This option is available in the Exhibitor registration process.

Each year we invite, encourage and support college students who have elected the human resource field as their professional path to be active attendees at the conference.  As an exhibitor we are asking for your help to provide the same level of support to help educate and provide insights to the students.  These individuals are the future of our profession.  It may be that in less than a year, they are in positions that could influence decision making on your services or products.  We really appreciate your willingness to partner with us.

General Liability Insurance
The Exhibitor agrees to maintain general liability insurance in an amount not less than One Million Dollars ($1,000,000) to cover its potential liabilities and to name Wisconsin Council SHRM as additional insured’s under Exhibitor’s liability policy for the duration of the exhibit including move-in and move-out periods.  Exhibitor shall assume responsibility for its officials, agents or employees, from theft, damage by fire, accidents or other causes.  The Exhibitor agrees to make no claim against Wisconsin Council SHRM and will protect, indemnify, defend and save the above-named, harmless from any and all losses, costs, damages, liability, or expenses (including attorney’s fees) arising from or by reason of any accident, bodily injury, property damage, theft or loss, or other claims or occurrences to any person, including exhibitor, its employees and agents, or any business invitees, arising out of or related to exhibitor’s occupancy or use of the exhibition premises. Once registered we will be asking you to submit your certificate of insurance to us.


To Register

Go to and click on the 2023 WI SHRM State Conference logo on the main page.  Once you are on the home page for the conference, click on the Exhibitors tab and then follow the registration process.  All registration fees must be paid in full at the time of registration to secure your exhibit booth
  • Organizational ID (email address) & Password - When you register the email address of the person registering for your organization will become your user ID.  You will be asked to create a password for your organization.  Please be sure to take note of this information.  We ask that you keep the names of those who will be in attendance from your organization up to date.
  • Organization Single Point of Contact – To help facilitate communications you will be asked to provide one point of contact for your organization.  All exhibitor updates and information will be forwarded to this one contact.  This individual can be different from the individual who registers your organization on-line. 
  • You will also find a link to our hotels and a timeline for the conference called “Conference at a Glance,” as well as information on conference attire, speakers, sponsorship, and advertising information.  This site will continue to be updated until the conference, so make sure to mark it as a favorite and return to it often.

Thank you for your interest in the 2023 WI SHRM State Conference.  We look forward to seeing you there. If you have any additional questions, please feel free to contact:
Amber Newkirk
Co-Chair, Exhibits
Phone: (715) 252-2178
Jen Zahari
Co-Chair, Exhibits
Phone: (920) 858-6653
Matt Stollak
Co-Chair, Exhibits
Phone: (920) 403-3490


WI SHRM is committed to keeping our conference as green as possible. We make an effort to provide all information electronically. We hope to limit use of excessive paper by offering electronic conference materials such as the conference schedule, speaker information, accommodation and travel information, and more. Please consider accessing information electronically before printing. We appreciate your efforts towards keeping the conference green as well!

Our 2023 Conference
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Conference FAQs
Attendee Registration 
Conference at a Glance
Become a Sponsor, Exhibitor, Advertiser
Become a Speaker
Conference Location:

Kalahari Resort
1300 Kalahari Drive
Wisconsin Dells, WI