2021WI SHRM Communications Calendar

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January 2021

Description Method Deadline Position Responsible
2020 Recap & 2021 Goals for the Year eBlast & Website December 29, 2020 State Director
Save the Date for 2021 Conferences
(National, State, Student, Day on the Hill, and Leadership)
eBlast, Website & Social Media December 29, 2020 Conference Liaison Director
Certification Update eBlast & Website December 29, 2020 Certification Director
State Conference Speaker RFP Open eBlast, Website & Social Media December 29, 2020 Conference Program Chair
Promote HR Games (Link to Website) eBlast, Website & Social Media December 29, 2020 College Relations Director
Legislative Day on the Hill - Last Call to Register eBlast, Website & Social Media December 29, 2020 Legislative Director
Announce 2021 Vendor Directory eBlast & Website December 29, 2020 MDS
Job Board Promotion eBlast & Website December 29, 2020 MDS
State-Wide Programming List eBlast & Social Media December 29, 2020 MDS

February 2021

Description Method Deadline Position Responsible
HR Games Update / Reminder eBlast, Website & Social Media January 29, 2021 College Relations Director
National Conferences eBlast, Website & Social Media January 29, 2021 Membership Director
Legislative Day on the Hill - Last Call to Register eBlast, Website & Social Media January 29, 2021 Legislative Director
National eBlast
(1 of 2 for Q1: Council website, HR Games, Job Board reminder)
At-Large Members Only January 29, 2021 MDS
State Conference RFP Open eBlast, Website & Social Media January 29, 2021 Conference Program Chair
SpringforwardHReditorials (Theme: Refresh | Refocus | Reconnect) Deadline 2/8/2021 forwardHR February 8, 2021 Secretary
State-Wide Programming List eBlast & Website January 29, 2021 MDS
Job Board Promotion eBlast & Website January 29, 2021 MDS

March 2021

Description Method Deadline Position Responsible
Certification - Update eBlast & Website February 28, 2021 Certification Director
Membership Update eBlast & Website February 28, 2021 Membership Director
Workforce Readiness - Update (Link to Website) eBlast & Website February 28, 2021 Workforce Readiness Director
Legislative Day on the Hill recap (Link to Website) eBlast & Social Media February 28, 2021 Legislative Director
National Conferences eBlast & Website February 28, 2021 Membership Director
State Conference Exhibitor Opportunities Open eBlast, Website & Social Media February 28, 2021 Conference Liaison Director
National Eblast (2 of 2 for Q1) At-Large Members Only February 28, 2021 MDS
State-Wide Programming List eBlast & Website February 28, 2021 MDS
Job Board Promotion eBlast & Website February 28, 2021 MDS

April 2021

Description Method Deadline Position Responsible
Certification Update (Spring Testing Window) eBlast & Website March 29, 2021 Certification Director
HR Games - Recap eBlast, Website & Social Media March 29, 2021 College Relations Director
National Eblast (1 of 2 for Q2) At-Large Members Only March 29, 2021 MDS
SHRM Foundation Scholarships for SHRM Members eBlast March 29, 2021 Foundation Director
Update Master List of Chapter E-Mail Addresses eBlast & Website March 29, 2021 MDS
National Conferences eBlast & Website March 29, 2021 Membership Director
State Conference: Save the Date / Exhibitors / Sponsors eBlast, Website & Social Media March 29, 2021 Conference Liaison Director
State-Wide Programming List eBlast & Website March 29, 2021 MDS
Job Board Promotion eBlast & Website March 29, 2021 MDS

May 2021

Description Method Deadline Position Responsible
State Leadership Conference Registration Open eBlast, Website & Social Media April 29, 2021 Conference Liaision Director
State Conference Exhibitors / Sponsors / Keynotes eBlast, Website & Social Media April 29, 2021 Conference Liaison Director
Sponsor / Exhibitor / Vendor Directory Reminder eBlast April 29, 2021 Conference Liaison Director
Vendor Directory Plan eBlast & Website April 29, 2021 State Conference Sponsorship Committee
Diversity Advocate Award Application eBlast, Website & Social Media April 29, 2021 Diversity Director
Diversity Update (DD Meeting, article and Award Promotion) eBlast, Website & Social Media April 29, 2021 Diveristy Director
National eBlast (2 of 2 in Q2)
(Job Bank Promotion, Conferences, Diversity Award, Exhibits, Badger Bash Promotion)
At-Large Members Only April 29, 2021 MDS
State-Wide Programming List eBlast & Website April 29, 2021 MDS
Job Board Promotion eBlast & Website April 29, 2021 MDS

June 2021

Description Method Deadline Position Responsible
Membership - Update eBlast & Website May 29, 2021 Membership Director
Foundation Article eBlast & Website May 29, 2021 Foundation Director
SHRM Foundation Scholarships for SHRM Members eBlast May 29, 2021 Foundation Director
State Leadership Conference - Registration Open eBlast & Website May 29, 2021 Leadership Director
Diversity Award Application eBlast & Website May 29, 2021 Diversity Director
State Conference - Registration Open eBlast, Website & Social Media May 29, 2021 Conference Liaison Director
State Conference - Registration Open (Special Blast) eBlast, Website & Social Media TBD Conference Liaison Director
Student Scholarship - Winner eBlast May 29, 2021 College Relations Director
Council Nominations / Conference Co-Chairs 2023 eBlast & Website May 29, 2021 State Director / Past Director
Vendor Directory Plan Website May 29, 2021 State Conference Sponsorship Committee
FallforwardHReditorials (Theme: Cracking the HR Code) forwardHR June 3, 2021 Secretary
Job Board Promotion eBlast & Website May 29, 2021 MDS
State-Wide Programming List eBlast & Website May 29, 2021 MDS

July 2021

Description Method Deadline Position Responsible
National eBlast (1 of 2 in Q3)
(Conference, Foundation, Diversity Award, Job Bank, Workforce Readiness)
At-Large Members Only June 29, 2021 MDS
Diversity Award - Application Deadline eBlast & Website June 29, 2021 Diversity Director
Mid-Year Update from State Director eBlast & Website June 29, 2021 State Director
National Conference Recap eBlast & Website June 29, 2021 State Director
State Leadership Conference - Registration Open eBlast, Website & Social Media June 29, 2021 Conference Liaison Director
State Conference - Early Bird Registration Ends eBlast & Social Media June 29, 2021 Conference Liaison Director
Council Nominations / Conference Co-Chairs Nominations eBlast & Website June 29, 2021 State Director / Past Director
Vendor Directory Plan Website June 29, 2021 State Conference Sponsorship Committee
Job Board Promotion eBlast & Website June 29, 2021 MDS
State-WIde Programming List eBlast & Website June 29, 2021 MDS

August 2021

Description Method Deadline Position Responsible
National eBlast (2 of 2 in Q3)
(Special Event eBlast)
At-Large Members Only July 29, 2021 MDS
Council Nominations / Conference Co-Chairs Nominations eBlast & Website July 29, 2021 State Director / Past Director
Enterprising Leadership Award - Applications Open eBlast & Website July 29, 2021 State Diretor / State Director Elect
State Conference Registration Reminder eBlast & Website July 29, 2021 Conference Liaison Director
Vendor Directory Plan Website July 29, 2021 State Conference Sponsorship Committee
Job Board Promotion eBlast & Website July 29, 2021 MDS
State-Wide Programming List eBlast & Website July 29, 2021 MDS

September 2021

Description Method Deadline Position Responsible
Membership Update / Visit the WI SHRM Booth at Conference eBlast & Website August 29, 2021 Membership Director
Workforce Readiness Article eBlast & Website August 29, 2021 Workforce Readiness Director
Enterprising Leadership - Applications Open eBlast & Website August 29, 2021 Past State Director
Leadership Conference - Recap (Link to Webpage) eBlast & Website August 29, 2021 Leadership Director
Council Nominations / Conference Co-Chairs eBlast & Website August 29, 2021 State Director / Past Director
State Conference - Last Chance to Register eBlast, National eBlast, Website & Social Media August 29, 2021 Conference Liaison Director
Vendor Directory Plan eBlast & Website August 29, 2021 State Conference Sponsorship Committee
State Conference Foundation Basket / Activity Reminder eBlast & Website August 29, 2021 Foundation Director
Job Board Promotion eBlast & Website August 29, 2021 MDS
State-Wide Programming List eBlast & Social Media August 29, 2021 MDS

October 2021

Description Method Deadline Position Responsible
No E-Blast due to State Conference
National eBlast (1 of 2 in Q4)
(Certification Reminders, Job Bank)
At-Large Members Only September 29, 2029 MDS

November 2021

Description Method Deadline Position Responsible
National eBlast (2 of 2 in Q4) At-Large Members Only October 29, 2021 MDS
State Conference Recap eBlast October 29, 2021 State Conference Co-Chairs
Announce Future Co-Chairs of State Conference eBlast & Website October 29, 2021 State Director
Certification - Update(Winter Testing Window) eBlast & Website October 29, 2021 Certification Director
Interest In joining State Conference Committee eBlast, Website & Social Media October 29, 2021 Conference Liaison Director
Foundation Article - Donation Reminder eBlast & Website October 29, 2021 Foundation Director
MDS to obtain updated 2022 Council Roster Website October 29, 2021 MDS
Job Board Promotion eBlast & Website October 29, 2021 MDS
State-Wide Programming List eBlast & Social Media October 29, 2021 MDS

December 2021

Description Method Deadline Position Responsible
Announce New Council eBlast & Website after Dec State Council Mtg State Director
Spring forwardHR theme (decision due after State Council meeting to Ed Partners forwardHR after Dec State Council Mtg Secretary
Enterprising Leadership Award Winner Article eBlast & Website November 29, 2021 State Director/Past State Director
Membership Update eBlast & Website November 29, 2021 Membership Director
Diversity Award Winner article eBlast & Website November 29, 2021 Diversity Director
Day on the Hill - Save the Date eBlast November 29, 2021 Legislative Director
Happy Holidays: Message / Thanks to Outgoing Council eBlast & Website November 29, 2021 State Director
Job Board Promotion eBlast & Website November 29, 2021 MDS
State-Wide Programming List eBlast & Website November 29, 2021 MDS
 

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