Partnership and Sponsorship Director

ThePartnership and Sponsorship Directoris responsible for obtaining sponsorships for theState Council.

Responsible To: State Director


  1. Develop overall strategy for obtaining partners and sponsors for the State Council and State Council events.
  2. Obtain and administer Council Educational Partnerships, including coordinating the marketing and promotion of opportunities and serving as a liaison between partners and members.
  3. Gather content from Council Educational Partners to include in monthly eBlast, forwardHR, and/or event publications. Ensure that content is provided to Secretary and Communications/Social Media Director timely.
  4. Maintain relationship with Council Educational Partners and Sponsors to ensure that they are getting the value they desire from their sponsorship including in-person touches at our events.
  5. Develop and manage a list of Educational Partners and Sponsors for all events and track year over year.
  6. Perform other duties as assigned by State Director

Required to attend State Council meetings, State Conference and State Leadership Conference. National SHRM membership in good standing required. SHRM certification preferred.

Serves a one-year term beginning the first day of January and ending the last day of December. May be re-elected for two additional terms for a total of three years.

View More

Back to Board of Directors

Contact Information

Traci Scherck, MPA, NHA, SPHR, SHRM-SCP
Elevated Talent Consulting
Ph: (608) 312-4324


Traci is a dynamic, thoughtful and innovative HR professional that is committed to putting humans first while achieving customer engagement and profitability goals through authentic and concise HR solutions. She has 15 years of experiencebuildingand implementing HR programs that result inincreased
retentionandemployee engagement. She is the Talent Optimization Expert and a skilled trainer.

Traci holds a Bachelor of Science degree in Management from UW- La Crosse. MPA (Master degree in Public Administration) in management and leadership from Northern Illinois University. SPHR and SHRM-SCP certifications along with her NHA Nursing Home Administrator License in Wisconsin. Traci is a board member with Blackhawk Human Resource Association (BHRA), a local chapter of SHRM.