Communications Social Media Director
Position Description & Duties
Promotes awareness of the purpose and actions of WI SHRM through ongoing communication efforts and branding initiatives using social media tools. Makes sure that HR Professionals, both within and external to SHRM, are fully informed of WI SHRM resources and activities by using existing and developing social media. Works closely with other Council members to ensure that the Council is portraying a consistent and professional image to its members and to the business community at large.
The State Council Director
1. Create and facilitate the yearly communication plan with Secretary.
2. Facilitate state and national e-blasts for the Council.
3. Ensure that website content is up-to-date through regular reviews of website and work with all council members to ensure data is kept current on our web site.
4. Assist Secretary with the Council magazine as needed.
5. Assist State Council Director with gathering data to recognize new Council members and exiting Council members, including acknowledgements to their employers for allowing members to volunteer.
6. Assist Partnership Director with Requests For Proposals (RFPs) as needed.
7. Assist other Council members on various special projects and council communication for events, conferences, or activities.
8. Evaluates the Social Media landscape and decides what platforms will be good tools for WI SHRM
9. Works to understand and develop an effective strategy for use of new media, giving serious consideration as to how this impacts the roles of the councilís Secretary, Membership Director, and Legislative Director
10. Develop and maintain a cyberspace persona and become immersed in the culture and use of new media as a representative of the state council
11. Work to educate other WI SHRM council members (and local chapters as needed) about the use of new media, both from a technical perspective and from a business approach.
12. Collaborate with the state conference committee on the strategy for social media promotion.
13. Develop a relationship with SHRM to understand and promote SHRMís position on social media
14. Consult with other state council representatives to compare best practices on use on new media with respect to promoting the state council, state conference, and chapters
15. Attend State Leadership Conferences to assure representation for this critical area of responsibility
16. Perform other duties as assigned by State Director
- Must be a SHRM member in good standing. SHRM certification highly desirable
- Some experience as a chapter officer desired
- Appointed by the State Council Director
- Serves a one-year term beginning the first day of January and ending the last day of December. May be reappointed for two additional one-year terms for a total service of three years.
Back to Board of Directors
Elaine has been in the Human Resources field for 14 years in a variety of industries and functions. She received her bachelorís degree in Business Administration at the College of Business at UW Oshkosh in May 2008. She also earned her Masterís in Business Administration from Concordia University in 2016. She earned her PHR in 2013 and SHRM-CP in 2015.
Currently, Elaine works at Fox Valley Metal Tech as the Director of Human Resources. In addition Elaine has been on the FVSHRM Board of Directors for the past 6 years and also a member of the CF Advocacy team for the state of WI.