Communications Social Media Director
Position Description & Duties
Promotes awareness of the purpose and actions of WI SHRM through ongoing communication efforts and branding initiatives using social media tools. Makes sure that HR Professionals, both within and external to SHRM, are fully informed of WI SHRM resources and activities by using existing and developing social media. Works closely with other Council members to ensure that the Council is portraying a consistent and professional image to its members and to the business community at large.
The State Council Director
1. Create and facilitate the yearly communication plan with Secretary.
2. Facilitate state and national e-blasts for the Council.
3. Ensure that website content is up-to-date through regular reviews of website and work with all council members to ensure data is kept current on our web site.
4. Assist Secretary with the Council magazine as needed.
5. Assist State Council Director with gathering data to recognize new Council members and exiting Council members, including acknowledgements to their employers for allowing members to volunteer.
6. Assist Partnership Director with Requests For Proposals (RFPs) as needed.
7. Assist other Council members on various special projects and council communication for events, conferences, or activities.
8. Evaluates the Social Media landscape and decides what platforms will be good tools for WI SHRM
9. Works to understand and develop an effective strategy for use of new media, giving serious consideration as to how this impacts the roles of the council’s Secretary, Membership Director, and Legislative Director
10. Develop and maintain a cyberspace persona and become immersed in the culture and use of new media as a representative of the state council
11. Work to educate other WI SHRM council members (and local chapters as needed) about the use of new media, both from a technical perspective and from a business approach.
12. Collaborate with the state conference committee on the strategy for social media promotion.
13. Develop a relationship with SHRM to understand and promote SHRM’s position on social media
14. Consult with other state council representatives to compare best practices on use on new media with respect to promoting the state council, state conference, and chapters
15. Attend State Leadership Conferences to assure representation for this critical area of responsibility
16. Perform other duties as assigned by State Director
- Must be a SHRM member in good standing. SHRM certification highly desirable
- Some experience as a chapter officer desired
- Appointed by the State Council Director
- Serves a one-year term beginning the first day of January and ending the last day of December. May be reappointed for two additional one-year terms for a total service of three years.
Back to Board of Directors
Jeff Palkowski, MHRM,
Communications/Social Media Director
University of WI - Madison DoIT
Ph: (608) 262-1657
Term Start: 1/1/2021
Jeff Palkowski, MHRM, SHRM-SCP, PHR is a Senior Human Resources-Workforce Relations Specialist and Divisional Disability Representative with the University of Wisconsin-Madison Division of Information Technology. He has worked in both private and public sector human resources roles and has been an active member with the Society for Human Resource Management at national, state, and local chapter levels since 2003.
Jeff currently serves as the Director of Communications/Social Media on the Wisconsin State Council SHRM, Legislative Director for Blackhawk HRA, SHRM Advocacy Captain for Wisconsin’s 1st Congressional District, a member of the SHRM Government Affairs “Committee of 50”, and is a SHRM Foundation Leadership Circle member. He previously served as the Director of Government Affairs for both Wisconsin State Council SHRM and Greater Madison Area SHRM.
Jeff is active on social media and currently serves as a SHRM Social Media Ambassador. He was a member of the 2019 SHRM Annual Conference Blogger Team, has appeared on HR-related podcasts including the HR Social Hour and HR Break Room podcasts, and has been cited in several media publications. Jeff is a frequent contributor to the SHRM Blog and posts on his personal blog, HR Sushi Bar. You can follow Jeff on Twitter (@JeffPally) and on LinkedIn.
Jeff is a certified Professional in Human Resources (PHR) and SHRM Senior Certified Professional (SHRM-SCP) and received his Bachelor of Arts in Mass Communications-Journalism (BA) from the University of Wisconsin-Milwaukee and earned a Master of Human Resources Management (MHRM) with distinction from the Keller Graduate School of Management. He has completed additional coursework at Cardinal Stritch University, Purdue University, and the University of Wisconsin-Madison.