Social Media Director

Position Description & Duties

Promotes awareness of the purpose and actions of WI SHRM through ongoing communication efforts and branding initiatives using social media tools. Makes sure that HR Professionals, both within and external to SHRM, are fully informed of WI SHRM resources and activities by using existing and developing social media. Works closely with other Council members to ensure that the Council is portraying a consistent and professional image to its members and to the business community at large.
The State Council Director
1.    Create and facilitate the yearly communication plan with Secretary. 
2.    Facilitate state and national e-blasts for the Council. 
3.    Ensure that website content is up-to-date through regular reviews of website and work with all council members to ensure data is kept current on our web site.  
4.    Assist Secretary with the Council magazine as needed. 
5.    Assist State Council Director with gathering data to recognize new Council members and exiting Council members, including acknowledgements to their employers for allowing members to volunteer. 
6.    Assist Partnership Director with Requests For Proposals (RFPs) as needed. 
7.    Assist other Council members on various special projects and council communication for events, conferences, or activities. 
8.    Evaluates the Social Media landscape and decides what platforms will be good tools for WI SHRM
9.    Works to understand and develop an effective strategy for use of new media, giving serious consideration as to how this impacts the roles of the councilís Secretary, Membership Director, and Legislative Director
10.    Develop and maintain a cyberspace persona and become immersed in the culture and use of new media as a representative of the state council
11.    Work to educate other WI SHRM council members (and local chapters as needed) about the use of new media, both from a technical perspective and from a business approach.
12.    Collaborate with the state conference committee on the strategy for social media promotion.
13.    Develop a relationship with SHRM to understand and promote SHRMís position on social media
14.    Consult with other state council representatives to compare best practices on use on new media with respect to promoting the state council, state conference, and chapters
15.    Attend State Leadership Conferences to assure representation for this critical area of responsibility
16.    Perform other duties as assigned by State DirectorServes as a voting member of WI SHRM. Attends and participates in all meetings of the Council
  1. Must be a SHRM member in good standing. SHRM and HRCI certification highly desirable
  2. Some experience as a chapter officer desired
  3. Appointed by the State Council director
  4. Serves a one-year term beginning the first day of January and ending the last day of December. May be reappointed for two additional one-year terms for a total service of three years.

Back to Board of Directors


Contact Information

Callie Zipple

Callie Zipple, SHRM-CP, PHR
Social Media Director
Ph: 920-470-5461
Twitter:  @CallieZipple



Callie Zipple, a graduate of St. Norbert College (SNC) in DePere, WI, has been in the HR field for 6 years.  Callie started in HR as a Recruiter but has also spent time in the field as an HR Generalist and Compensation/Benefits Analyst.  Callie is currently working at Zebra Technologies .

Callieís involvement with SHRM began at SNC where she was the Student Chapter President for a couple years before graduating.  After graduation, Callie volunteered with WISHRM as the College Relations Director from 2012-2014.  Then from 2014-2015, Callie volunteered with National SHRM on the Young Professional Advisory Committee (YPAC) as the Social Media Chair.  Beginning in 2016, Callie will be back with WISHRM as the Social Media Director. 

Additional Information